Featured Case Study

KAO Future Vision – Digital Transformation

Case study 03 // B2B SaaS Platform

Kao Salon Customer Portal

Designing a new B2B customer portal using research insights from Voice of the Customer (VoC) and Voice of the Business (VoB) to help define a future-state vision blueprint ready for digital transformation.

Global Research
Product Requirements
Service Blueprint
Digital Transformation

Success metrics6 Global RegionsImproved Experience & Brand Trust

Project leadGroup UX DirectorUX Strategy, Research and Service Design

Project team size12 SpecialistsStrategy, UX Design, CSM, Tech & Sales.

Project budget$1M DollarsTotal Opportunity on

Problem Statement

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Solution Outcome

Experience Design

Kao Salon Alliance portal – login page — **Portal Dashboard** - Login Page

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